LOGOS. MARKS. BRANDS.
RON HOOPES
Since 1990 I have been immersed in design. First graphic design, then advertising design, then web design. I am most fascinated by really good logo design. Here you’ll find dozens of examples of logos that I have created over the years. Enjoy.
Logo
Logo is short of logotype. It is a uniquely designed or lettered word. It often includes a word and a mark.
Mark
To distinguish between the logotype and the symbol that often accompanies the type, I use the term mark.
Brand
A brand is the way the public perceives a company, product or service. A brand exists in the mind of the consumer.
Portfolio
Some of my