PROCESS

"I need a logo."

"Give me a brochure."

"Do you do web sites?"

We have heard these requests enough to interpret these needs as more strategically focused. At One Company Design, we hear a desire to improve or develop your identity ("I need a logo."). We hear your concerns, and want to help create strategic and well-positioned collateral material ("Give me a brochure."). Also, you want to know if our team includes technical expertise ("Do you do web sites?").

Before we start designing we review where your company has been and where you want to take your brand. We do it in a way that matches your present budgetary concerns. This includes an Analysis of the competition and what makes you different from them. Then we review your Positioning or help to develop it. That allows us to solidify your Strategic Direction as it relates to your unique offering to your customers. Now we are ready for tactical execution of creative and media.

    Analysis

             -  Competition
             -  Differentiating factors

    Positioning

             -  Brand Vision
             -  Unique Attributes
             -  Examine Corporate Goals

    Strategic Direction

             -  Who are your primary and secondary customers?
             -  Where are they and what is best way to reach them?
             -  What is your unique offering?

    Brand/Advertising/Design/Marketing

             -  Objectives and Budgets
             -  Creative and Media